FairPrice Group
From everyday value to bigger, more meaningful conversations.
We've worked across different parts of the organisation, covering everyday retail needs alongside brand, community and purpose-driven communications.
- Content planning
- Creative ideas
- Production
- Creator partnerships
- Community management
One partner across the group.
Type A partners with FairPrice Group across central FairPrice, Own Brand Food Solutions (OBFS) and FairPrice Foundation.
We handle end-to-end content work, from planning and ideas to production and community management. We create work for different shopper groups, goals and social channels.
Three waves of content for FairPrice Housebrand.
Across three waves, we created in-house content and worked with creators we carefully selected. The work included deal posts, product stories, challenges and everyday use cases.
Wave 1 · March–May 2025. 5 Must Buys made weekly deals easy to scan. A top Facebook post reached 34,200 people, with a 12.55% reach engagement rate.
Wave 2 · July–September 2025. The limited-edition SG60 Chips launch reached 39,200 people on Facebook. On Instagram, it received 441 interactions and 872 shares.
Wave 3 · March–June 2026. The BYOB Contest gave people a reason to join in and share. It reached 5,400 people on Instagram, with 394 interactions and 60 shares.
Products in everyday life.
We worked with a curated list of creators to show how FairPrice Housebrand products fit into daily life. The stories included family shopping, meal preparation, recipes and ways to save.
In Wave 1, Jason’s and Esther’s videos received 55,390 and 28,500 combined views. In Wave 3, Khalil’s recipe video received 84,000 combined views.
Content that keeps learning.
FairPrice shoppers respond to different ideas in different ways. Clear prices and product benefits help make value easy to see. Relatable stories, challenges and creator content can make products part of everyday life.
We use these lessons to shape new ideas, choose formats for each platform and keep the work fresh.
